Project Overview
Objective: Develop a personalized and cohesive brand identity system for a new fictional cosmetic brand that engages the target audience.
Approach: Research the target audience as well as other cosmetic brands. Then, design a style guide, logo, packaging system, & social media profile to both unify & promote the brand.
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Brand Identity
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Alison Cosmetics is a fictional brand that offer beauty & skincare products with clean, organic ingredients.
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Style Guide, Logo, Packaging System, & Instagram Profile/Posts
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Illustrator & Photoshop
See the process…
Click below for a behind-the-scenes look at the research, ideation, and execution phases of this project.