ABOUT
Objective: Launch Audiobooks in a big way by authentically connecting with Gen Z & showing them Spotify is more than just music.
Approach: In oder to promote the launching of Spotify’s audiobooks (Spotibooks) to Gen Z, we collaborated with top artists each month to narrate a popular title. Users can vote for the next artist narrator through social media or the Spotify App.
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Spotify
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While a majority of Gen Z’ers choose Spotify, they continue to perceive our platform as a strictly music streaming platform.
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Spotify Campaign
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After Effects, Illustrator, & Photoshop
Campaign Video
PROCESS.
Click below for a behind-the-scenes look at the research, ideation, and execution phases of this project.