ABOUT.
Objective: Ideate & propose concepts for a new app that solves a problem, meets user needs, & exceeds expectations.
Approach: Develop a business model & apply user testing methods to ensure quality results. Create prototypes for an app tailor-made for pet owners & caretakers alike using thoughtfully considered design principles.
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User Interface
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Mobile App Prototypes
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Illustrator
Collect
Collect seeds (points) by scanning Grove receipts, shopping through the app, using the Grove Cove recycling machines, participating in our monthly social media challenges, or sharing the app with a friend!
Redeem
The more seeds a mom collects through the app, the bigger the rewards! From $5 off your next Grove purchase to a weekend vacation for two, Grove wants to thank moms for all they do and reward them for choosing healthy, sustainable habits in their homes.
Shop
Moms are busy and their time is precious. Shop directly from the app and collect points for every dollar they spend. Grove wants to make it easier for moms to maintain a healthy household and future!
Grove Cove Recycling Machines
The Grove Cove recycling machine is a way that Grove wants to make life easier for moms. Recycling is hard and a lot of moms just don't have the time. This machine allows moms to simply recycle their old plastic cleaning containers in exchange for rewards through the app! Grove knows that moms want a bright future for their kids and this is a way we can help them help their kids.
PROCESS.
Click below for a behind-the-scenes look at the research, ideation, and execution phases of this project.