Overview
Objective: Design a refined coffee table book as a welcome gift for the new CEO of The Coca-Cola Company, showcasing curated artwork and furniture from his office alongside iconic pieces throughout the headquarters—creating an immersive narrative connecting leadership, culture, and brand heritage.
Approach: I developed a flexible, system-based layout that adapts across sections while highlighting both large-scale artwork and archival details. The design emphasizes visual storytelling through scale, pacing, and composition to create a gallery-like experience. Careful balance of imagery and narrative ensures each spread feels curated, resulting in a cohesive format that elevates the artwork and reinforces the broader story of culture and brand heritage.
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Year: 2026
Duration: 8-10 Weeks
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CEO of The Coca-Cola Company
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Format & Layout: Large-format editorial book. Flexible grid system to support full-bleed imagery + structured narrative spreads. Emphasis on negative space for a gallery-like feel.
Typography: Editorial system with clear hierarchy. Subtle shifts in scale/weight to separate storytelling from archival/label-style content.
Imagery & Composition: Artwork-led spreads. Mix of full-bleed imagery + focused detail moments. Cropping and sequencing used to guide visual flow.
Narrative Structure: Organized by space and theme (CEO office + headquarters). Alternating rhythm between visual immersion and contextual storytelling.
Material / Production: Print-ready files with proper bleeds, margins, and color management. Binding considerations for durability and seamless page flow, along with a custom die-cut cover to enhance tactility and object quality.
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Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
