D E S C R I P T I O N

Objective: Reimagine & redefine the dining experience at The Coca-Cola Company Headquarters.

Approach: Create a culinary food hall experience from scratch that showcases a diverse collection of new dining venues, each with its own unique identity & menu offerings. Completely refresh the dining app, website, packaging, signage, food photography, uniforms, and so much more.

 
 

  • Branding & Identity

  • The Coca-Cola Company (plus FLIK & MM Hayes)

  • Create a brand identity for 12+ venues and completely refresh the physical dining space, mobile app, website, food photography, signage, communications, packaging, uniforms, etc.

  • Illustrator, Photoshop, Adobe XD, AfterEffects, Miro, Canva, Sharepoint, Microsoft Excel, Word, PowerPoint, etc.

  • About 9 Months

 

L O G O S + B R A N D I D E N T I T I E S

Because our goal was to create a culinary food-hall experience, we ideated 12 venue concepts each with their own unique identity, menu offerings, and physical space. After creating a series of mood boards, I developed curated logos for each restaurant as well as a tedious color scheme that would be used as a way-finding tool to connect both the digital and physical spaces as well as reflect the cuisine offerings at each individual venue.

C O M P L E T E A P P R E - D E S I G N

In order to reflect all of the beautiful changes throughout the physical space, the Quickcharge dining app (and kiosks) needed a complete refresh as well. After conducting thorough research of both other dining apps and user experience, I created a prototype using Adobe XD of what we wanted our app to look like and worked closely with MM Hayes to have it created. With the overall objective of a more streamlined food ordering experience, the updated app includes fewer clicks, intuitive design, new food imagery, and an overall improved user experience.

S C A N & G O / T A K E H O M E L A B E L S

A big portion of the project was dedicated to elevating our Scan&Go and Take Home offerings. I created a sleek and simple visual identity system that was then applied to our packaging, labels, and coolers in order to enhance the experience for our guests and associates.

U N I F O R M S & A P P A R E L

Our culinary team members received freshly branded uniforms / apparel as well as professional headshots.

F O O D P H O T O S H O O T

P H O T O G R A P H Y B Y : A N D R E W T H O M A S L E E

Screen Shot 2022-12-15 at 4.15.49 PM.png
Screen Shot 2022-12-15 at 4.14.40 PM.png
Screen Shot 2022-12-15 at 4.15.01 PM.png
Screen Shot 2022-12-15 at 4.14.51 PM.png
Screen Shot 2022-12-15 at 4.15.24 PM.png
Screen Shot 2022-12-15 at 4.14.17 PM.png
Screen Shot 2022-12-15 at 4.14.24 PM.png
Screen Shot 2022-12-15 at 4.16.52 PM.png
Screen Shot 2022-12-15 at 4.16.05 PM.png
Screen Shot 2022-12-15 at 4.15.09 PM.png
Screen Shot 2022-12-15 at 4.15.18 PM.png
Screen Shot 2022-12-15 at 4.15.56 PM.png
Screen Shot 2022-12-15 at 4.14.31 PM.png
Screen Shot 2022-12-15 at 4.16.13 PM.png
Screen Shot 2022-12-15 at 4.14.51 PM 1.png
Screen Shot 2022-12-15 at 4.15.39 PM.png
Screen Shot 2022-12-15 at 4.16.33 PM.png
Screen Shot 2022-12-15 at 4.16.20 PM.png
Screen Shot 2022-12-15 at 4.14.03 PM.png

P R O M O T I O N A L M O T I O N G R A P H I C

B E F O R E & A F T E R

Previous

The Ordinary
Next

Hendry In Color