Overview
Objective: Design an engaging and visually cohesive town hall presentation for the Global Real Estate & Workplace team at The Coca-Cola Company that translates complex information into a clear and engaging narrative.
Approach: I focused on simplifying complex content into digestible, visually driven slides that prioritize clarity and flow. By balancing the Company’s established brand standards with lightly customized brand expressions, the deck feels both on-brand and uniquely tailored to the GRW team. Strategic use of hierarchy, spacing, and visual rhythm helps guide the audience through the narrative seamlessly.
**Details have been omitted in accordance with confidentiality requirements.
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Year: 2025
Duration: 3 Weeks
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Vice President of GRW at The Coca-Cola Company
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Content Simplification: I restructured complex information into visually dominant layouts to improve clarity and ensure the audience remains engaged without cognitive overload.
Brand Alignment with Flexibility: Core brand elements were maintained while introducing tailored design accents to give the GRW team a distinct visual identity within the broader Company system.
Visual Hierarchy: Clear typographic scale and layout structure guide the viewer’s attention, ensuring key messages stand out at a glance.
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Adobe Illustrator
Adobe Acrobat
