Project Overview
Objective: Develop graphic posters and custom visual assets to support global TCCC workplace branding packages, particularly where official brand assets were unavailable or needed augmentation, including co-brand and partnership instances (e.g., Coca-Cola x Walmart), enhancing storytelling and spatial brand expression across TCCC workplaces.
Approach: Developed graphic concepts that translated specific brand guidelines into original environmental expressions, using composition, color, and form to extend identity systems beyond existing campaign assets. Focused on creating visually driven narratives that could operate within physical space, ensuring each piece contributed to a cohesive yet flexible workplace storytelling system. For co-brand and partnership instances, explored how distinct brand identities could coexist through hierarchy, contrast, and composition, refining bold systems that functioned as both standalone pieces and part of larger workplace branding environments.
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Year: 2023 - 2026
Duration: Varies by Project
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Varies by project; key stakeholders across The Coca-Cola Company supporting global workplace branding initiatives
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Audience: Guests and associates across TCCC’s global workplaces, with a focus on enhancing the employee experience through branded environmental graphics and visual storytelling.
Constraints: Limited access to campaign visuals required original brand-aligned interpretations and occasional co-branded solutions (e.g., Coca-Cola x Walmart in Rogers, Arkansas), designed to scale across print, canvas, and wallcovering applications while maintaining consistency and brand integrity.
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Visual System: Developed bold, vibrant poster-based graphic systems that translated brand attributes into custom visual expressions for workplace environments, ensuring each piece felt specific to its brand while functioning within a larger spatial system.
Brand Interpretation: Created original graphic assets when campaign visuals were unavailable, carefully interpreting brand guidelines to construct cohesive, on-brand compositions that extended existing identity systems.
Execution & Output: Adapted designs across multiple environmental formats including framed prints, canvas installations, and large-scale wall applications, ensuring visual impact, scalability, and consistency across global office spaces.
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Adobe Illustrator
