Overview
Objective: ….
Approach: ….
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Year: 2025
Duration: 3 Weeks
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Vice President of GRW at The Coca-Cola Company
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Content Simplification: I restructured complex information into visually dominant layouts to improve clarity and ensure the audience remains engaged without cognitive overload.
Brand Alignment with Flexibility: Core brand elements were maintained while introducing tailored design accents to give the GRW team a distinct visual identity within the broader Company system.
Visual Hierarchy: Clear typographic scale and layout structure guide the viewer’s attention, ensuring key messages stand out at a glance.
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Adobe Illustrator
Adobe Acrobat
