Overview

Objective: Design exhibit materials that enhance how guests and associates engage with fine art at The Coca-Cola Company’s headquarters by creating clear, cohesive, and visually compelling experiences.

Approach: Support the visual and production design of exhibit materials by aligning artwork, typography, and spatial systems into a unified framework that guides viewers intuitively through the collection across four buildings at the AOC. Collaborate with cross-functional partners to translate curatorial vision into accessible, brand-aligned design solutions while maintaining consistency across rotating exhibits.

 
  • The The Coca-Cola Company maintains a fine art collection of over 2,000 works, established in 1986 to celebrate its centennial. The collection features iconic artists such as Auguste Rodin and Andy Warhol, reflecting a wide range of artistic movements and mediums.

    Integrated throughout the headquarters, the collection transforms the workplace into an evolving gallery – designed to inspire creativity, storytelling, and cultural connection for both guests and associates.

  • My role within these exhibitions required close coordination across creative, curatorial, and production teams.

    Working alongside the Fine Arts Manager, I translated curatorial vision into clear, cohesive design systems. We partnered with a diverse range of brand teams and inclusion networks to ensure each exhibit aligned with Coca-Cola’s identity while reflecting a range of voices and perspectives.

    I also collaborated with fabricators and installers to carry that vision through production and installation – ensuring that materials, scale, and final placement accurately reflected the intended experience.

  • Design Details: Consider typography, graphics, hierarchy, and color palette to reinforce the exhibit narrative, organize information, and support clear, intuitive navigation without competing with the artwork.

    Production Specs: Prepare fabrication-ready files across vinyl, acrylic, wall decals, artist labels, framed spotlights, and installation documentation with precise specifications for production and install teams.

    Constraints: Work within tight, recurring exhibit cycles, balancing established brand guidelines with diverse stakeholder input to deliver consistent and timely design outcomes.

    Spatial Considerations: Design for spatial consistency across a four-building campus, considering sightlines, viewing distances, and visitor flow to ensure legibility, intuitive navigation, and cohesive alignment of exhibit elements across varied environments.

  • This work deepened my appreciation for how art can shape everyday environments – transforming the workplace into a space for inspiration, storytelling, and cultural connection.

    It also strengthened my ability to design within tight, recurring timelines, as exhibits rotated every few months. Working within this cadence required consistency, adaptability, and attention to detail – balancing efficiency with a high standard of execution.

    Overall, this experience reinforced my ability to design within established systems while contributing to experiential environments, where clarity, restraint, and context are as critical as visual expression.

 
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Peachtree Road Race x Coca-Cola