Project Overview
Objective: Design an engaging and visually cohesive town hall presentation deck for the VP of the Global Real Estate & Workplace team (GRW) at The Coca-Cola Company that translates complex information into a clear and engaging narrative.
Approach: Focused on transforming dense GRW content into a clear, visually structured town hall presentation that improved narrative flow and audience comprehension. Balanced The Coca-Cola Company brand standards with subtle GRW-specific design refinements to create a tailored yet cohesive visual expression. Used hierarchy, spacing, and pacing to guide attention and reduce cognitive load, ensuring key messages were easily understood. Structured the deck to maintain clarity and engagement throughout a complex, information-heavy presentation.
**Details have been omitted in accordance with confidentiality requirements.
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Vice President, Global Real Estate & Workplace (GRW), The Coca-Cola Company
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Year: 2025
Duration: 3 Weeks
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Audience & Purpose: Internal GRW team and leadership audience; required a clear, engaging presentation that translated complex organizational updates into an accessible and visually cohesive narrative.
Constraints: Needed to adhere to The Coca-Cola Company brand standards while creating a tailored expression for the GRW team, balancing consistency with subtle customization. Content density required strong information hierarchy and visual clarity to prevent cognitive overload while maintaining engagement throughout the presentation.
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Content-to-Visual Translation: Simplified complex information into visually driven slide layouts, prioritizing clarity, hierarchy, and narrative flow over text-heavy communication.
Brand Adaptation: Maintained core Coca-Cola brand standards while introducing subtle, GRW-specific visual refinements to establish a distinct yet aligned presentation identity.
Visual Hierarchy & Flow: Used typography, spacing, and layout rhythm to guide audience attention and support seamless progression through the presentation narrative.
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Adobe Illustrator
Adobe Acrobat
