Project Overview

Objective: Design a cohesive annual report that clearly communicates the scale, impact, and strategic initiatives of the Global Real Estate & Workplace (GRW) team, while fostering internal pride without feeling self-promotional.

Approach: Developed a cohesive editorial system for a multi-section annual report, translating complex internal content into a clear, structured reading experience that reflects both the professionalism and culture of the team. Design decisions were guided by typography, layout, and hierarchy to ensure clarity and consistency across dense information. A balanced visual system was created to align with established brand standards and the distinct GRW visual identity. The work was shaped through iterative stakeholder feedback and executed within a compressed production timeline, requiring careful prioritization and cross-functional alignment.

**Details have been omitted in accordance with confidentiality requirements.

 
 

  • Vice President, Global Real Estate & Workplace (GRW), The Coca-Cola Company

    • Year: 2025 Annual Report (Published 2026)

    • Duration: 4 Weeks

    • Audience & Tone: Internal Global Real Estate & Workplace (GRW) associates and Senior Leadership Team; required a balance between celebrating accomplishments and maintaining a restrained, non-promotional tone.

    • Constraints: Balanced adherence to The Coca-Cola Company brand standards with the distinct GRW visual identity, while incorporating iterative stakeholder feedback, navigating a tight production timeline, and maintaining consistency across a complex, multi-section report.

    • Typography: Established a hierarchical system combining a decorative display type inspired by the Company’s Better With font with Unity, the Company’s standard corporate typeface, to balance brand personality with readability across dense, long-form content.

    • Layout: Developed an adaptable grid-based system to ensure consistency across sections with highly varied content types, supporting clear hierarchy and flexible presentation.

    • Color: Defined a structured color system to guide navigation, reinforce visual hierarchy, and maintain brand consistency across a unified editorial system.

    • Adobe Illustrator

    • Adobe Photoshop

    • Adobe Acrobat

 
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