Project Overview
Objective: Design a refined coffee table book as a welcome gift for the new CEO of The Coca-Cola Company, showcasing curated artwork and furniture from his office alongside iconic pieces throughout the headquarters—creating an immersive narrative connecting leadership, culture, and brand heritage.
Approach: Developed a flexible system-based editorial layout that adapts across spreads while balancing large-scale artwork with contextual content. The design emphasizes visual storytelling through scale, pacing, and composition to create a gallery-like experience. Integrated typography and layout systems to maintain clarity and hierarchy while supporting a cohesive narrative flow. Collaborated closely on production considerations to ensure the final book functioned as a high-quality, tactile object that elevates both the artwork and overall storytelling.
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CEO, The Coca-Cola Company
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Year: 2026
Duration: 8-10 Weeks
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Format & Layout: Large-format editorial book. Flexible grid system to support full-bleed imagery + structured narrative spreads. Emphasis on negative space for a gallery-like feel.
Typography: Editorial system with clear hierarchy. Subtle shifts in scale/weight to separate storytelling from archival/label-style content.
Imagery & Composition: Artwork-led spreads. Mix of full-bleed imagery + focused detail moments. Cropping and sequencing used to guide visual flow.
Narrative Structure: Organized by space and theme (CEO office + headquarters). Alternating rhythm between visual immersion and contextual storytelling.
Material / Production: Print-ready files with proper bleeds, margins, and color management. Binding considerations for durability and seamless page flow, along with a custom die-cut cover to enhance tactility and object quality.
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Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
